I ordered this for my niece's first birthday and genuinely gasped when I opened the box. The embroidery is thick and neat, not the flat printed look I braced myself for at this price. My sister cried.
Personalized Toddler Backpack Back to School
Red / Cloudy
Sale price
$20.97
Regular price $29.96
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Personalized Toddler Backpack Back to School
Sale price
$20.97
Regular price $29.96
Order in the next
Embroidered with their name
Their name is stitched in, so it will not peel, crack or wash off.
Gentle on new skin
Soft, breathable fabrics chosen with newborns and toddlers in mind.
Built for everyday wear
Keeps its shape and its colour through regular washing.
Ready to give
Personalised, so it is the gift they keep instead of outgrow.
HERE'S WHAT HAPPENS NEXT
Order placed
Personalised
On its way
Delivered
30-day happiness guarantee
If the stitching, fit or fabric isn't right, tell us within 30 days and we'll replace it or refund you, personalised or not.
Why you'll love it
Personalised with their name, so it is never just another item off the shelf.
- Embroidered with any name, up to 12 characters
- Soft, breathable materials chosen for sensitive skin
- Built to last through wear and washing
Personalisation & timing
Add the name at checkout exactly as you want it to appear, capitalisation included. Personalised items are produced as typed, so please double-check the spelling before you order.
Personalisation adds 1-2 business days before your order ships.
Sizing & fit
Our pieces are cut with a little room to grow, so most children stay in a size for a full season.
- Between sizes? Size up. It is the one they will get more wear out of.
- Full measurements are in the product photos.
Care & washing
Wash cold and inside out to protect the embroidery. Lay flat or tumble dry low. Skip the bleach and fabric softener and it will keep its shape and colour.
Shipping & returns
Orders ship once personalisation is complete, usually within 1-2 business days. You'll get tracking as soon as it is on its way.
Not right? You have 30 days to tell us and we'll replace it or refund you, even though it is personalised.
Three steps to something they'll actually keep
Add a name at checkout and it turns up with their name already on it, ready to give.
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1Pick the piece
Choose the size and colour that suits them best. Everything is cut with room to grow.
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2Add their name
Type it exactly as you want it to appear, then check the spelling before you order.
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3It arrives personalised
Personalisation adds 1-2 business days, then your order ships out to you.
Embroidered, not printed
Why parents choose us
Built for the washing machine, not the display shelf
Personalised pieces get worn, spilled on and washed weekly. Ours are built to survive all of it and still look like the day they arrived.
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Holds up wash after wash
The name stays crisp through repeated washing and drying.
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Kind to sensitive skin
Soft, breathable fabrics picked with newborns and toddlers in mind.
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Sized for real kids
Room to grow without swamping them, with full measurements on every product page.
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Embroidered, not printed
Stitched lettering will not peel or crack the way vinyl does.
Not the personalised gift they'll outgrow in a month
A lot of personalised kidswear is printed on and sold as final sale. Here is how ours compares.
Child Universe
Typical seller
Stitched embroidery, not vinyl print
Personalised with any name
Sized with room to grow
Fabric chosen for sensitive skin
Personalisation time
1-2 days
1-3 weeks
Returns on personalised items
30 days
Final sale
The Gift Parents
(and Their Little Ones)
Keep Talking About
Better than the photos
Hannah R.
Exactly like the preview
I was nervous about how the lettering would come out. It is neat and even and sits exactly where it did in the photos. No wobbly stitching anywhere.
Priya S.
Soft enough for my son
He reacts to almost every fabric we put him in and this hasn't bothered him once. It's had more wear than anything else in his drawer.
Aisha K.
Looks more expensive than it was
For the price I expected something flimsy. It feels like the sort of thing you would pay double for in a boutique.
Laura M.
It survived the toddler test
Three months, roughly twenty washes and one spaghetti incident later, the stitching hasn't pulled and the name still looks new. That has never happened with the personalised things we've bought before.
Megan T.
My go-to baby shower gift now
This is the third one I've ordered. It's the only gift that gets photographed at every shower I go to, and I never have to explain what it is.
Danielle W.
Faster than I expected
Ordered on a Sunday, on my doorstep by Thursday, and it's personalised. I'd mentally written off two weeks.
Chris B.
Sizing was honest
Ordered 6-12 months for a chunky eight month old and it fits with room to grow. The measurements matched what turned up, which is rarer than it should be.
Sofia N.
Better than the photos
I ordered this for my niece's first birthday and genuinely gasped when I opened the box. The embroidery is thick and neat, not the flat printed look I braced myself for at this price. My sister cried.
Hannah R.
It survived the toddler test
Three months, roughly twenty washes and one spaghetti incident later, the stitching hasn't pulled and the name still looks new. That has never happened with the personalised things we've bought before.
Megan T.
Exactly like the preview
I was nervous about how the lettering would come out. It is neat and even and sits exactly where it did in the photos. No wobbly stitching anywhere.
Priya S.
My go-to baby shower gift now
This is the third one I've ordered. It's the only gift that gets photographed at every shower I go to, and I never have to explain what it is.
Danielle W.
Soft enough for my son
He reacts to almost every fabric we put him in and this hasn't bothered him once. It's had more wear than anything else in his drawer.
Aisha K.
Faster than I expected
Ordered on a Sunday, on my doorstep by Thursday, and it's personalised. I'd mentally written off two weeks.
Chris B.
Looks more expensive than it was
For the price I expected something flimsy. It feels like the sort of thing you would pay double for in a boutique.
Laura M.
Sizing was honest
Ordered 6-12 months for a chunky eight month old and it fits with room to grow. The measurements matched what turned up, which is rarer than it should be.
Sofia N.
The Child Universe life
Real photos from the parents who ordered before you.
@child_universe
Before you order
Questions parents ask us most
Sizing, spelling and delivery, answered before you add to cart.
Still not sure? Message us before you order.
How does the personalisation work?
Add the name at checkout exactly as you want it to appear, capitalisation included. It is embroidered onto the piece before your order ships.
What if I spell the name wrong?
Personalised items are produced exactly as you type them, so please check the spelling carefully before you order. If you spot a mistake, message us straight away and we will change it if your order has not gone into production yet.
How do I pick the right size?
Full measurements are in the product photos on every listing. Our pieces are cut with a little room to grow, so if you're between sizes, size up. It is the one they will get more wear out of.
How long will it take to arrive?
Personalisation takes 1-2 business days, then your order ships. You'll get tracking as soon as it is on its way. The delivery estimate on the product page updates with your order date.
Can I return something personalised?
Yes. A lot of sellers make personalised items final sale. We don't. You have 30 days to tell us something is not right and we will replace it or refund you.
How should I wash it?
Cold wash, inside out, to protect the embroidery. Lay flat or tumble dry low. Skip bleach and fabric softener and it will keep its shape and colour.
Ready when you are
Put their name on something they'll keep
Add a name at checkout and we'll take it from there.
Personalise yours- Personalised in 1-2 days
- 30-day returns
- Secure checkout