One little outfit One very big day.

One little outfit One very big day.

SHIRT ONLY / 12/18M / White
$25.99
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One little outfit One very big day.

One little outfit One very big day.

$25.99
Trusted by 5,000+ parents

One little outfit One very big day.

1. Size: 12/18M
2. Color: White
3. Shirt only, or with the ONE hat?

First birthday moments

The whole family celebrating ONE

Mom, dad, grandparents and aunties sharing the day their little one turned one.

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    MomThe whole family, one big photo

Little ones, big day

Photos shared by our families

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Why the first birthday matters

A whole year, in one little shirt

Of all the birthdays to come, there is only one first. It’s the day the whole family stops, looks at this little person, and says: look how far you’ve come.

From fitting in your arms to reaching for the cake

The first milestone

From fitting in your arms to reaching for the cake

A year ago they were brand new. Now they laugh, they reach, maybe they even take a wobbly first step. The first birthday is when all of those little firsts get their own celebration.

Everyone they love, in one room

A day for the whole family

Everyone they love, in one room

Parents who made it through the first year. Grandparents watching their family grow. Aunties, uncles and friends who cheered every update. The first birthday brings them all together, and the shirt is in every photo.

The photos keep the memory for them

They won’t remember. You will.

The photos keep the memory for them

They’re too little to remember today. So you keep it for them: in the photos, in the stories, and in the little shirt they wore.

After the party

One day, you’ll show them how tiny they were.

Fold it into the memory box with the candle and the cards. Years from now, it’s the little shirt that brings the whole day back.

Why families love it

  • Soft on baby skin

    100% cotton, light and breathable all party long.

  • Made for photos

    The bold ONE reads clearly in every picture, near or far.

  • Ready to gift

    Sent straight to the family, never a price inside.

  • A keepsake

    Small enough to fold into a memory box for years.

Questions before the big day

Will it arrive in time for the party?

Orders ship within 1–2 business days, then tracking is sent to you. Party very close? Message us before ordering and we’ll tell you honestly.

I’m buying it as a gift. Can you ship it to them?

Yes. Add their address at checkout. Prices are never included in the parcel.

Is the hat included?

Only with the “Shirt + hat” option.

How do I choose the size?

Open the size chart under the photos. Between sizes, go one up.

How do I wash it?

Wash cold, inside out, tumble dry low.

Is it soft enough for sensitive skin?

Yes. It’s 100% cotton, light and breathable.

From our families

Happy birthdays, shared with us

  • Customer photo from Kathryn L. Mom
    ★★★★★

    “This shirt is so cute, I have bought it twice now. Black for my first son and white for my second son for pics. I love both. Customer service was great too when I had a question”

    Kathryn L. · Verified buyer

  • Customer photo from April P. Mom
    ★★★★★

    “This hat and shirt is so cute and nice quality. Shipping was great and it was packaged very professionally.”

    April P. · Verified buyer

  • Customer photo from Amanda M. Mom
    ★★★★★

    “Love love love! This is exactly what I didn’t know I needed for my baby’s FIRST birthday. Thank you! :)”

    Amanda M. · Verified buyer

  • Customer photo from Cheri S. Grandma
    ★★★★★

    “Such a cute shirt! Especially for pictures Shipped very fast”

    Cheri S. · Verified buyer

For your baby. For your grandbaby. For this moment.

They’re only one once.

Choose their birthday outfit

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